Affective Fallacy - meaning and defenition

               William k Wimsatt and Monroe C Beardsley defined the affective fallacy as the error of judging or evaluating a work of art by its effects, especially its emotional effects upon the reader.This was an important principle of New Criticism. This refers to the practice of interpreting texts according to the psychological respect of the readers.
Wimsatt and Beardsley saw this as a common error in the criticism of poetry. Critics, according to them, confused the poem with its results or emotional effects upon themselves, paying too much attention to the personal feelings and memories it conjured up. To quote them: "The affective fallacy is a confusion between the poem and its results( what it is and what it does)......"( verbal icon)